Sydney Nusinov

Sydney Nusinov

Sydney began working in the family business on Saturdays when he was six years old and has been working full-time since 1992 (except for a two-year detour from 2001-2003 when his passion for indoor soccer took him to Utah).

Sydney handles the marketing and most of the jewelry buying for the business.

"I love keeping up with the trends and cherrypicking pieces I think our customers will like," said Sydney. "I get a big rush when someone buys something that I personally selected for the store."